Position

The SWISS FILMS Foundation is the promotion agency for Swiss filmmaking. It was initiated by the film industry. The foundation develops activities and provides services aimed at facilitating public relations and the distribution of Swiss film productions in Switzerland and abroad.

SWISS FILMS has a performance-based contract with the Federal Office of Culture. Further financial support is provided by public as well as private funds.

The promotion agency serves as a partner to Swiss filmmakers and producers. It works together with organisations which are active in specific areas involving film promotion on a complementary or subsidiary basis.

It carries out its mandate with dedication, credibility and transparency.

Mission

For SWISS FILMS, promotion encompasses the dissemination, cultural intermediation, networking, and reinforcement of Swiss filmmaking. The primary focus is the cinematic experience of the film - also in new forms.

DISSEMINATING
SWISS FILMS provides promotional services and facilitates international distribution for current film productions from Switzerland. It provides support in particular to films with exceptional artistic and commercial potential.

INTERMEDIATING
SWISS FILMS promotes Swiss film productions from the past, present and future. It assists in creating a distinctive mark for Swiss film productions internationally as regards their cultural diversity and regional forms of expression.

NETWORKING
SWISS FILMS works together with its national and international network. It utilises its experience and contacts for the benefit of Swiss filmmaking. It is the ambassador for Swiss film productions.

REINFORCING
SWISS FILMS reinforces the visibility and positive awareness of Swiss filmmaking at home and abroad. It serves as the source and publisher of reliable information on independent Swiss film productions.

Vision

With continuous promotion abroad, SWISS FILMS paves the way for the international breakthrough of Swiss filmmakers.

With its activities, SWISS FILMS increases the social significance of the Swiss film culture.

The promotion agency identifies developments on the international film scene at an early stage and organises its activities accordingly.

It actively participates in the future of Swiss filmmaking with innovative projects.

The Mission Statement defines the self-image and values of the SWISS FILMS Foundation. It constitutes the basis of the foundation's activities, both internally and externally.

Zurich, July 2008; adapted January 2012