Innovation
Swiss Start-ups at the Marché du Film Cannes
04.04.2024
As the Country of Honour at the Marché du Film 2024, Switzerland is also in the spotlight in Cannes as a pioneer in the field of innovation. The Marché du Film has set itself the goal of becoming the most innovative film market in the world. With the "Swiss Hub" booth for audiovisual technologies, exciting start-up showcases and the "Cannes Next" program, Switzerland is presenting a great deal of innovation "made in Switzerland". In doing so, it is also making an active contribution to the development of new technologies in film. A tour d'horizon.
Switzerland has top-class universities with numerous spin-offs. They are catalysts for a growing market in the field of new technologies. At the Marché du Film, the following Swiss start-ups will be presenting various audiovisual products in the "Swiss Hub" that point the way to the future of film.
With its AI platform, Largo.ai supports filmmakers through all stages of production and distribution using artificial intelligence. According to Largo.ai, users are three times more likely to get their content into production, demonstrating the platform's efficiency. The Lausanne-based start-up, a regular at the Marché for many years, will be explaining its unique tool during producer pitches and with demos at the "Swiss Hub".
Based in Zurich, Copresence stands at the forefront of avatar-generating innovation, positioning itself as a pivotal technology enterprise in the digital realm. The Copresence app was developed as a tool to run the technology to create an authentic digital twin of a person (avatar) in just a few minutes, which can be used in games, virtual/augmented reality (VR/AR) or, in the future, in post-production in the film industry.
Other participating international start-ups are based in Zurich: Sensoryx and Superposition. The city with a vibrant creative industry also attracts exciting start-ups from the audiovisual sector. That's why the Film Commission Zurich is breaking new ground and supporting Zurich start-ups that want to change the world of film.
Sensoryx powers motion tracking technology for virtual production and builds spatial tools. Their flagship instrument, Maliang, a magic pencil that enables precision sketching across dimensions.
Superposition is an offshoot of the award-winning creative robotics studio AATB, offering European producers services in the field of motion control using robotics. They will share insights into both current and upcoming trends in the motion control industry at the Village International. It is planned that Superposition will also present their work at the "Virtual Production Summit".
UDIMU, an innovative Swiss company based in French-speaking Switzerland, specializes in immersive multi-sensory experiences that can be controlled through interaction. Its services are used worldwide in showrooms and advertising. In the "Swiss Hub", Udimu will present the virtual and interactive installation "Swiss Coproducing Map".
At the Marché du Film from May 15 to 19, visitors are invited to discover and test the pioneering products and technologies of Swiss start-ups. They can also look forward to extraordinary showcases with robot dogs, drawing lessons in AR and the opportunity to create an AI-generated avatar of themselves.
In addition to the innovative products of the start-ups, Switzerland will also be represented in Cannes by experts, producers and projects from the XR scene. As part of the support measure initiative "Swiss Immersion" by SWISS FILMS, a focus will be placed on Swiss XR representatives in Cannes. It is supported by various Swiss organizations in the immersive field, such as the Geneva International Film Festival GIFF and the regional funding body Cinéforum.
The invitation of Switzerland as "Country of Honor" is an initiative of the Marché du Film Cannes. It is being realized in close cooperation with SWISS FILMS, the promotion agency for Swiss filmmaking. The event is supported by the Swiss Federal Office of Culture and the Swiss media company SRG SSR. Several Swiss partners in the film and innovation sector are actively involved in the initiative, providing a high-profile insight into Switzerland's audiovisual output.
The following companies in the field of innovation support Switzerland's presence as Country of Honour:
- Copresence AG Zurich
- Sensoryx. Zurich
- Superposition, Zurich
- Film Commission Zurich
- Largo.ai, Lausanne
- UDIMU, Cortaillod